Marketing Communications Specialist

Marketing Communications Specialist
Company:

Fairfax Media.


Marketing Communications Specialist

Details of the offer

Are you passionate about building the future of independent journalism?Independent journalism you can trust has never been more important. The Sydney Morning Herald, The Age and the Financial Review are Australia's most awarded newsrooms, breaking the biggest stories with bravery and balance. We are trusted by over 12.8 million Australians a month to deliver breaking news, investigative journalism and unmissable analysis on the issues that matter to them.
We are looking for a talented Marketing Communication Specialist to join Australia's largest Media and Publications group.
In this digitally focused data-driven role, you will be instrumental in the implementation of B2C and B2B Marketing initiatives across Australia's leading media brands, including The Sydney Morning Herald, The Age and The Australian Financial Review.
With a strong focus on audience segmentation and marketing automation, your role will drive customer engagement, acquisition and retention, with a focus on business KPIs and revenue outcomes.
Key responsibilities of this role include, but are not limited to:Development and execution of responsive email campaigns including creating, testing, scheduling, and deployment.
Assist with planning, implementing and monitoring marketing automation activities across email, SMS, and social media.
Troubleshoot technical issues related to HTML, list segmentation and other aspects of the marketing automation process.
Working closely with customer systems and IT teams to effectively understand and utilise customer data for marketing initiatives.
Assist with the creation of audience segments for marketing communications.
Assist with ongoing campaign performance analysis, reporting and recommendations.
Assist with planning and optimisation of our existing digital marketing campaigns and initiatives to drive engagement, retention and revenue growth.
Our preferred candidate will have the following:Minimum 2 years experience in an email marketing function with a Digital focus.
Experience with Salesforce Marketing Cloud with certification highly regarded.
HTML experience and/or demonstrated understanding of responsive HTML email design.
An understanding of structured query language (SQL).
Ability to plan, organise and prioritise work tasks autonomously
Demonstrated exceptional communication and stakeholder management skills.
Demonstrated ability to analyse and interpret data to form insights.
Demonstrated ability to manage time and prioritise tasks to meet campaign deliverables.
If you're looking for your next challenge in a fun, rewarding environment, then this could be the role for you. Our people move fast and act smart: if this sounds like you, then please apply online today!
We embrace all aspects of diversity & inclusion and are committed to creating a workplace which reflects the incredibly diverse customers, audiences and communities we serve.
Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.


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Area:

  • Marketing – Advertising / Digital Marketing

Requirements

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