About Us At Woolworths, spreading the joy of food to our customers is the reason we do what we do. We live it, we breathe it. Woolworths offers real opportunities for career development, for those who love food and putting a smile on a customer’s face. So if you’re someone who leads by example and strives to be better every day, then we would love to hear from you.
About the role
As the Marketing Communications Planner, you will be responsible for managing key pieces of marketing communication and the associated objectives, strategy, creative, execution and measurement. You will deliver excellence in all our creative assets, including art direction, permanent marketing properties and campaign executions and link together all strands of the campaign and activity and see where synergies can be achieved. In addition:
Run campaigns and always-on comms across bought, owned and earned channels
Manage the detailed media plan to support each activity
Drive excellence through your output, with an unswerving focus on the best creative output for both campaigns and our permanent set of assets. This will include elements such as art direction for static and moving image, copy and tone, music and voice, graphic devices, layout, branding
Work intimately with our creative partners to define our assets and manage ongoing execution
Partner with media and owned channel teams to define the most effective plans across bought, owned and earned channels and with store comms to drive team engagement
Take accountability for delivery of all work regardless of channel and take ownership of always-on comms responsibilities, including managing the approach and end to end production
WOWpeople are great people. Whether we’re learning new things, seizing the initiative, or winning together, our customers are at the heart of everything we do. If you’re the sort of individual who takes accountability and strives to always do the right thing for each other, our communities, our customers, and our business then we ought to connect.
To be successful for this role, you should have experience with the following:
Communications and campaign management, including role and best practice for each channel (e.g. advertising, PR, social, in-store etc)
Working knowledge of the process from objectives / briefing to strategic and creative evaluation, production and measurement
Excellent communication skills
Ability to foster strong partnerships with internal and external partners to work collaboratively as one team
Media - including buying best practice and budgetary control
Financial best practice - budgeting, forecasting, reporting
Agency best practice - what good briefs look like, evaluating work, getting the best out of partnerships
Experience using and interpreting insights
Joining the Group
As an inclusive, team-first company, our people are at the core of everything we do. As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.
Woolworths Group is backed by some of Australia’s most recognisable retail businesses, there are always new opportunities on the horizon for all our team members, but most importantly, we’re all about creating better experiences – for our customers and for each other.
We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing. Diversity and inclusion are important to us, and we work to create a vibrant and inclusive workforce that’s reflective of the communities we’re in.
We’d love to hear from you
If you meet a number of the requirements, but not all, we encourage you to submit your application.
Learn more about working with us on LinkedIn or via www.wowcareers.com.au. #LI