Marketing Automation Manager (Saas)

Direct message the job poster from CreditorWatch
Who are we?CreditorWatch is a leading Australian data and technology company providing businesses with access to unique data and innovative products. Our platform helps customers manage their commercial relationships, enhance productivity, and reduce financial risk.
Established in 2010, we are a commercial credit reporting bureau offering comprehensive credit reporting products and data insights covering the entire customer lifecycle, from onboarding and credit decision automation to credit risk management and collections.
We have been recognized as one of AFR's Top 10 Best Places to Work and certified by Great Place to Work in 2022 and 2023. With significant growth in 2024 and plans to break records in 2025, now is a great time to join CreditorWatch.
Our PurposeEmpower Australian businesses to trade confidently with their customers.
Our MissionAim to be industry leader by delivering unique data insights and innovative products.
Your Role & TeamThe Marketing Automation Manager will develop impactful, data-driven marketing and automation programs to drive results. You will oversee lifecycle and lead nurture campaigns, from strategy to execution and optimization, working closely with sales, product, and CX teams. You will be the SME for Salesforce Account Engagement platform, leading configuration and ongoing campaign optimization.
This full-time role reports to the Head of Growth and offers hybrid working from our Sydney CBD Office.
Responsibilities include:Developing end-to-end customer lifecycle marketing strategiesManaging Salesforce and Pardot platformsRefining lead scoring methodologiesReporting on marketing effectiveness and optimizing campaignsSegmenting and personalizing marketing efforts across customer journey stagesCollaborating with sales, product, and CX teams to meet business goalsMinimum 5+ years of marketing automation experienceProven experience in lifecycle marketing campaignsExperience with Salesforce and Pardot (Account Engagement)Additional PerksDaily Fuel: Barista-made coffee, breakfast, snacks, and drinksPhone Credits: $50/month towards your plansWellness Days: An extra day off each monthMonthly Massages: In-house massages to relax and unwindBonus Shares: Performance-based bonuses and access to Employee Share SchemeFun Activities: Pasta-making, sailing, touch footy, winery tours, go-karting, and moreLegal Services: Free legal assistance for various needsOur ValuesThe 1%'ers: Small efforts lead to big success.
Dependability & Trust: Providing reliable, trusted services.
Growth: Continual innovation and development.
Our People: Supporting employees in achieving their aspirations.
Recruitment ProcessPhone Screening: Discuss role and experienceHiring Manager Meeting: Showcase your skills and ask questionsFunctional Meeting: Complete a take-home case challengeValues Meeting: Share why you want to join CreditorWatchCommitment to YouWe foster a positive culture with open communication, celebrations, and diversity. We respond to every applicant as part of our 2024 Circle Back Initiative.
Job DetailsSeniority Level: Mid-Senior levelEmployment Type: Full-timeJob Function: Marketing and AdvertisingIndustries: Software Development, IT, Financial Services
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