Leo Pr Director

LEO PR Director 6 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from LEOPRD Publicity, AI & LLM Visibility Expert | Author of LEO Report: Reputation to Revenue - Building Trust & Visibility in the Age of AI | Clients FT in… About LEOPRD LEOPRD is the world's first LEO (Language Engine Optimisation) advisory.
We help startups and scaleups get discovered, featured, and trusted - by both humans and machines.
Through strategic publicity, technical SEO, and earned media that trains large language models (like ChatGPT, Gemini, Perplexity, and Copilot), we're redefining what it means to be findable in the AI era.
This isn't traditional PR.
This is engineered visibility.
We're already partnering with standout brands and pioneers - helping them show up in AI-generated answers, earn high-impact coverage, and drive meaningful SEO results.
Now, we're hiring our first LEO PR Director: a sharp, creative operator ready to shape the future of findability.
The Opportunity This is a founding role - not an account manager gig.
As our first LEO PR Director, you'll lead campaigns for ambitious early clients, build systems from the ground up, and work directly with the founder to turn LEOPRD into the go-to name in modern communications.
You'll thrive here if you're a fast-moving, strategic thinker who leads with curiosity and loves to build.
We're creating a new category - and we're looking for a pioneer who's ready to do the best work of their career in an environment that values creativity, experimentation, and wellbeing.
What You'll Do Lead campaign strategy and delivery across a small but varied client base, which spans tech, lifestyle, wellness and personal brand.
Help evolve our LEO methodology, technology and delivery playbooks Write best-in-class media releases, media materials, pitches, bylines, opinion pieces, and LinkedIn content Secure top-tier media across AU, UK and global verticals (tech, business, consumer, lifestyle) Manage and brief junior team members, freelancers, and agentic systems Translate earned media into measurable SEO and LLM visibility outcomes Track KPIs across backlinks, keyword rankings, and AI-generated citations Collaborate with SEO partners You Are A thinker and a doer – equally strategic and hands-on Obsessed with media, storytelling, and how audiences discover and trust brands A content strategist who knows how to use data, research, and surveys to drive newsworthy narratives News savvy domestically and globally across everything from Trump's tariffs to MAFS meltdowns - and know how to use the news cycle to your advantage.
An expert content strategist who understands how to tap into research, data, surveys and similar tactics to generate earned coverage at scale for our client mix.
Hungry to grow into a leadership role at the forefront of a new category Agile, open-minded, and able to adapt fast in a growing company Strong under pressure, but also smart enough to protect your energy Excited by AI, and where the future of media, discovery, and comms is headed You'll Bring Minimum of 5 years of PR, comms or journalism experience – ideally from top agencies, publishers, or fast-growth startups Proven ability to land earned media across multiple verticals Demonstrated success with data-led or insight-driven campaigns Understanding of how to collaborate with and deliver for multiple stakeholders including clients, publishers, contributors and internal teams.
Extensive knowledge of data and creative research tools and resources that can be harnessed to produce best-in-class campaigns and story angles Creative flair in content and campaign development for digital and real-world performance Direct contacts with relevant commercial decision makers at brands Experience of performance marketing, acquisition and affiliate marketing campaigns Direct contacts with journalists, talent and influencers Sharp writing and pitching skills Budget and project management capability Familiarity with SEO, analytics, and the evolving media/search landscape Plus points: AI enthusiast, curiosity about machine learning, or an interest in how LLMs index influence.
What You'll Get A role that doesn't exist anywhere else - you'll help define it Hybrid, flexible working week -whether you are a parent to little people, the caregiver to your elder folk, or you simply do your best work over 4 days rather than 5 days - we are all ears and we are open to full-time, part-time, or any ideas that lie in between.
Competitive salary (based on experience) Potential for performance bonuses A seat at the table - this is a strategic leadership role The chance to do career-defining work with a category-defining company Training provisions Two weeks work from anywhere leave which allows you to work away from the office anywhere globally, and does not deduct from your annual leave balance.
Birthday leave Professional coaching sessions We'll review your Linkedin profile as part of the application process and would love to receive a cover note explaining why you are a great fit for the role.
We would also like you to answer the following questions: How have you shaped or scaled a PR or comms function from the ground up?
What systems or approaches did you implement?
What excites you about the intersection of AI, media, and discoverability?
What would you want to build or change if you had a blank slate in PR right now?
Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing, Public Relations, and Writing/Editing Industries Public Relations and Communications Services Referrals increase your chances of interviewing at LEOPRD by 2x Sign in to set job alerts for "Director of Public Relations" roles.
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