Categories:IT / Technology, Analytics, Analyst - Business / Technical
About the Opportunity
Our Insight Analysts deliver competitive advantage by working with our CBA colleagues to drive outstanding Sales and Service through the end-to-end development and delivery of Leads and Campaign activity. This includes delivering insights and knowledge from concept through to completion of Leads and Campaign initiatives.
This role is critical in ensuring CBA is effective in identifying events at every touch point in which a customer or prospect interacts with CBA. We achieve success by working with internal stakeholders to define and deliver engaging and relevant responses to those events through leads and campaign activity.
Given the breadth and depth of CBA products and technologies this role is responsible for ensuring a seamless experience for customers and prospects across all channels.
What does success look like?
Working collaboratively in cross-functional teams with Marketing and Business Segment colleagues to develop campaign initiatives that assist in meeting objectives, with a specific focus on using data and insights to create relevant messaging which speaks to whole-of-customer needs
Pro-actively engage with stakeholders by supplying customer insights which determine appropriate analytics requirements and recommended marketing strategy
Data extraction, manipulation and analysis of customer and other data using analytical and data mining tools
Act as an expert in advising and promoting Test and Learn methodologies to ensure quality insights
Using advanced business acumen, translate complex business requirements and objectives into technical briefing to support the CD&I insight process
What will help you succeed?
Relevant experience in analytical CRM or customer insights
Strong SQL skills and experience dealing with large and complex data sets
Strong analytical, numerate and logical reasoning skills
Strong attention to detail
Advanced communication and engagement skills, with a collaborative style
Ability to define strategies to improve the effectiveness of the customer contact and customer experience
Ability to articulate complex analytical requirements and findings in common non-technical terms
Experience of and/ or a desire to work within an Agile environment
Flexible approach and able to deal with change and develop new ways of working to drive continuous improvement
Degree-level qualification in numeric or business discipline
Please note - This is a 12 month fixed term contract.
The people, businesses and communities we serve are wonderfully diverse. To reflect this, we're committed to hiring a similarly diverse workforce. With a focus on inclusion, accessibility and flexibility, we'll support you at every stage of your career.