Head of Visitor Experience (Parental Leave Cover) Combine your passion of marketing, leadership and mountain adventures with this unique opportunity at Falls Creek Alpine Resort.
23rd October, 2024 The Opportunity:
Falls Creek Resort is seeking an experienced strategic leader to join our senior management team as the Head of Visitor Experience on a maternity leave cover basis, commencing by the beginning of February 2025. As the Head of Visitor Experience, you will be responsible for driving awareness and demand for Falls Creek Resort's diverse offerings while ensuring a first-class visitor experience. Leading a customer-focused team, you will play a key role in boosting resort engagement, visitation, and overall growth.
The resort has two distinct seasons: white (winter) and green (non-winter), which are reflected in the responsibilities of this role. During the busy white season, a hands-on presence is required to ensure visitors have an enjoyable experience whilst supporting members of the Visitor Experience team. During the green season, there will be a focus on strategic planning whilst promoting and enabling a year-round tourism destination by facilitating a busy events calendar and activities, such as the popular MTB Enduro Tour and Festival Falls Creek.
If you have a well-developed knowledge of tourism marketing, extensive experience in project management, leadership, and budget planning and management, then this could be your opportunity to contribute to the future of one of Victoria's premier year-round alpine destinations.
Key Accountabilities:
Drive resort growth through innovative marketing, communication, and event strategies that deliver measurable tourism results. Lead the creation of new visitor experiences to enhance and diversify year-round offerings, meeting current visitor expectations and attracting new markets. Oversee a customer-focused team to ensure exceptional guest engagement and tourism experiences. Collaborate with resort stakeholders to support ARV and resort objectives through a united approach. Develop and implement demand-driving marketing, communications, and event strategies. Qualifications and Experience:
Degree in marketing, tourism or related discipline or equivalent knowledge, skills and experience (mandatory). 10 years+ experience in destination tourism or marketing and in leading/managing team(s). Qualification or training in IAP2 (highly regarded). Postgraduate qualifications in a relevant field (desirable). Experienced in writing grant funding applications independently and with other organisations for dual/multi funding schemes. The successful candidate will be required to:
Have full Australian working rights. Currently hold or be willing to obtain a Victorian Working with Children Check (Employee type). Have an Australian drivers licence (Victorian licence preferred). Satisfactorily pass a police check and random drug & alcohol tests. Agree to an Employment Misconduct Declaration & Consent screening. Need more details? For more information including a copy of the Position Description please contact
Location: Falls Creek Alpine Resort, Victoria
Contract Term: Start of February 2025 – End of November 2025
Salary Range: $117,718 - $128,897 p/a plus superannuation
How to apply: Click on "Apply" and upload your resume and cover letter, detailing how you meet the key accountabilities and experience required for this role.
Close Date: Friday, 22 November 2024
Applications will be reviewed daily so do not delay submitting your application. Shortlisted candidates will be contacted.
Who will you be working for?
Established on 1 October 2022, Alpine Resorts Victoria brings a sector-wide focus and strategic leadership to the management of Victoria's six alpine resorts: Falls Creek, Lake Mountain, Mt Baw Baw, Mt Buller, Mt Hotham and Mt Stirling. Each resort provides a unique experience of Victoria's beautiful and remote alpine landscapes. Together they play an important role in supporting regional communities by attracting over one million visitors a year and sustaining ten thousand jobs.
For more information, visit the websites:
Alpine Resorts Victoria is an equal opportunity employer and supports diversity and inclusion in the workplace.
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