Growth Strategy Lead

Immutable is a global technology company, powering the world of NFTs on Ethereum. We are on a mission to be the number one ecosystem for NFTs which empowers and rewards users. Founded in 2018, Immutable is one of the fastest Australian companies to reach unicorn status, having raised more than AUD $300M+ and having a valuation of AUD $3.5 billion.Currently, the Immutable Group consists of the Immutable Platform, the preferred developer platform for building & scaling web3 games on Ethereum, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.It is our ambition to make digital worlds real; we have incredible global growth plans as we strive to become the number one ecosystem for NFTs.Come and join us as we pioneer in this space! About The Role :As the Growth Strategy Lead, you will play a critical role in shaping Immutable's narrative as the number one web3 gaming platform. We've launched one of the fastest-growing wallets and chains and want to take our story to the next level.You will translate our achievements into compelling messages that resonate across the fast-evolving web3 and gaming landscape. Your work will build strategic content that not only educates and engages but also drives brand visibility, audience growth, and community retention. Working across our whole Growth team with the Chief Growth Officer and Founders directly to amplify the messages, with the full weight of Immutable behind it.Navigating this emerging space requires both strategic thinking and creativity. If you thrive in uncertainty, think from first principles, and build strong relationships, this role offers the perfect challenge!Collaborate with the founders, execs and key partners to refine and evolve our marketing and growth content, building a clear and intentional brand identityCreate compelling and engaging content quickly, embracing a "test and iterate" philosophy. This includes facilitating brainstorming of memes, ads, copy, stories, and videos and working with channel specialists to test across various channelsSource and validate stories from founders, product teams, and partner success teams to craft impactful narratives, in the end you decide with the Chief Growth Officer what stories we want to shipCollect insights and feedback from the community, industry channels, institutional groups and partners to identify potential narrative seeds to demonstrate our strategic edgeDrive engagement through multiple channels, including social media (primarily Twitter and Discord), the company website, digital marketing campaigns, and community interactions with marketing partners3+ years of experience in audience building, which can be outside of your professional experience if you do it for yourself (a blog, YouTube channel, social media, etc)Expertise in narrative-building across digital platformsA commercial mindset to identify and prioritise the most impactful content opportunitiesComfort working with executive leadership and translating high-level business goals into engaging messagesAn ability to quickly conceptualise, test, and iterate on ideas for fast-moving digital environmentsA first principles thinker who thrives in uncertain environments and drives creative problem-solving About Us Immutable is a global technology company, powering the world of NFTs on Ethereum. We are on a mission to be the number one ecosystem for NFTs which empowers and rewards users. Founded in 2018, Immutable is one of the fastest Australian companies to reach unicorn status, having raised more than AUD $300M+ and having a valuation of AUD $3.5 billion.Currently, the Immutable Group consists of the Immutable Platform, the preferred developer platform for building & scaling web3 games on Ethereum, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.It is our ambition to make digital worlds real; we have incredible global growth plans as we strive to become the number one ecosystem for NFTs.Come and join us as we pioneer in this space! About The Role :As the Growth Strategy Lead, you will play a critical role in shaping Immutable's narrative as the number one web3 gaming platform. We've launched one of the fastest-growing wallets and chains and want to take our story to the next level.You will translate our achievements into compelling messages that resonate across the fast-evolving web3 and gaming landscape. Your work will build strategic content that not only educates and engages but also drives brand visibility, audience growth, and community retention. Working across our whole Growth team with the Chief Growth Officer and Founders directly to amplify the messages, with the full weight of Immutable behind it.Navigating this emerging space requires both strategic thinking and creativity. If you thrive in uncertainty, think from first principles, and build strong relationships, this role offers the perfect challenge!You'll Be Empowered To :Collaborate with the founders, execs and key partners to refine and evolve our marketing and growth content, building a clear and intentional brand identityCreate compelling and engaging content quickly, embracing a "test and iterate" philosophy. This includes facilitating brainstorming of memes, ads, copy, stories, and videos and working with channel specialists to test across various channelsSource and validate stories from founders, product teams, and partner success teams to craft impactful narratives, in the end you decide with the Chief Growth Officer what stories we want to shipCollect insights and feedback from the community, industry channels, institutional groups and partners to identify potential narrative seeds to demonstrate our strategic edgeDrive engagement through multiple channels, including social media (primarily Twitter and Discord), the company website, digital marketing campaigns, and community interactions with marketing partnersWe'd Love You To Bring :3+ years of experience in audience building, which can be outside of your professional experience if you do it for yourself (a blog, YouTube channel, social media, etc)Expertise in narrative-building across digital platformsA commercial mindset to identify and prioritise the most impactful content opportunitiesComfort working with executive leadership and translating high-level business goals into engaging messagesAn ability to quickly conceptualise, test, and iterate on ideas for fast-moving digital environmentsA first principles thinker who thrives in uncertain environments and drives creative problem-solvingBonus Points For :Exposure to web3, crypto, or SaaS ecosystemsProven ability to work cross-functionally and influence stakeholders across teamsWe are proud of the benefits that we offer for all of our employees globally. Here is a snapshot:Attracting the best global talent:We commit to paying globally competitive salaries and contributions & we share our products' success through Employee Stock Options. We also support our US Employees with Medical and 401K Insurance While we offer flexible working arrangements, we have an epic head office in the heart of Sydney and offer remote office hubs around the globe via a WeWork all-access passWe offer USD $500 WFH allowance to set up your home office and USD $600 per annum to put toward your internet and phone usage.Levelling up your growth We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development Enjoy access to free online courses via UdemyHelping you thrive? Enjoy USD $800 per year to put toward your health and wellbeing Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership toBreetheLeave when you need it the most:New parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional six weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments Enjoy 2 additional paid annual leave days at the end of the year and a paid day off for your birthdayAdditional Information:Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone's perspectives and experiences as this has been a significant driver of our success so far.We are a 2024 Circle Back Initiative Employer – we commit to responding to every applicant.*A note to recruitment agencies: Our internal team has this role covered, so there is no need to reach out - We don't accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Thank you!Join us in shaping the future of web3 gaming!#LI-Remote Be careful - Don't provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .
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