DESCRIPTION About Amazon Web Services: Since 2006, Amazon Web Services has been the world's most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning, and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management.
Key job responsibilities:This role will be responsible for defining, developing, and executing critical live and digital experience components of strategic events in Australia and New Zealand for our most strategic first- and third-party events. In particular, you will:
Apply messaging matrix to demand generation assets (e.g. web and email) to build a communications plan that attracts target audiences.Project manage demand generation across internal teams and agencies; set timelines; manage budgets and briefs for paid media; create reporting dashboards and review progress of demand generation tactics.Design and execute livestream and on-demand online extensions.Own onsite customer journey managing key touchpoints e.g. signage, exhibition, F&B, entertainment.Work in close partnership with appointed agencies, managing budgets, timelines, and project deliverables.Post event reporting and analysis of event activities and ROI.A day in the life:Amazon Web Services (AWS) Australia/New Zealand (ANZ) is seeking an experienced marketing professional with skills and experience in demand generation, audience acquisition, event, and project management. As Event Marketing Manager – Audience Acquisition & Digital Experience, you will be responsible for driving registrations through a multi-channel demand generation plan, designing and executing online event experiences and managing event logistics.
Reporting into the Head of Events ANZ, you will work closely with Asia Pacific & Japan (APJ) MarTech, Operations, and Global Brand teams to leverage platform capabilities, optimise user journeys, and report on business goals. You will work collaboratively with the ANZ Events Team and ANZ Marketing stakeholders to elevate the customer experience from event invitation through to post event follow up.
About the team:Diverse Experiences: Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply.
BASIC QUALIFICATIONS 5+ years' experience in marketing for a B2B technology company or agency.Event management experience.Experienced in marketing platforms (Marketo, Salesforce, and web).Ability to manage time and juggle multiple priorities to execute high-quality deliverables.Team player, but ability to work independently and be a self-starter.Able to operate successfully in a rapidly changing, ambiguous, and undefined environment.PREFERRED QUALIFICATIONS Degree qualifications preferred.Superior oral and written communication skills with an innate attention to detail.Demonstrating exceptional business acumen and ability to understand customers' needs.Acknowledgement of country:In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea, and community.
IDE statement:Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.
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