Job Description
Be the Digital Specialist for an international charity who advocate for animal welfare and protection.
Bullet Points
Northern Beaches location but the ability to work from home
One of the world's largest and most effective animal charities
Manage all things Digital
Full Job Description
Be the Digital Specialist for a charity who advocate for animal welfare and protection.
Company
Work for one of the largest and most effective international animal charities who work to save endangered species and their environment as well as improving the welfare of domestic animals.
Main Duties and Responsibilities
As the Digital Marketing Specialist, you will own all things digital and work closely with both the fundraising and Campaign manager. This is a hands-on role that requires a strong knowledge of best practices in digital marketing and awareness of latest digital trends across a range of technologies and platforms to increase fundraising, donor acquisition and brand awareness.
Key Responsibilities
Work with both the Fundraising manager and campaign manager to assist and advise on the digital marketing strategy to grow and retain supporters
Measure campaigns' performance using appropriate digital marketing metrics, reporting and make recommendations for future activities
Advise on best-practice to ensure website optimization for supporter engagement
Prepare emails, e-newsletters and social media posts for action and donation asks and supporter retention
Ensure that the brand message and tone are consistent and appropriate across all platforms
Essential Criteria
Relevant tertiary qualification
Experience across Digital Marketing
A great communicator and the ability to adapt to different styles internally
Excellent analytic skills and demonstrated ability in using data to drive results
Creative flair and understanding of how to communicate across different channels
Knowledge of video and picture editing software such as Photoshop and Premiere Pro
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