Now is the time to join LeavePlus, as we embark on the transformational process to become the leading digital regulator and administrator of an employee entitlement scheme.Utilizing cutting-edge data and digital solutions, we're streamlining, automating, and elevating our processes. By harnessing technological advancements and refining our systems, we're committed to delivering a unique user experience for both our members and our team.We're dedicated to empowering our workforce through continuous learning and professional development, recognizing that they are the driving force behind our transformative initiatives. Play a pivotal role in shaping our future as critical thinkers, innovators, and modern regulators.Job DescriptionAt LeavePlus we are focused on transforming our organisation to be at the cutting-edge of data problem solving and providing digital solutions to drive the successful regulation and administration of the Long Service Leave Scheme in Victoria. This new performance-enhancing role will advise the business on improvements and marketing insights to generate traction across a range of digital platforms.Desired Skills and ExperienceReporting to the Data and Analytics Manager you will work closely with the product teams, marketing and technology teams to design strategic improvements to current digital campaigns and digital channels to optimise our reach and impact.Key Responsibilities:Analyse user data and behaviour to identify ways to improve our digital performance across channels.Develop dashboards, reports and presentations to educate stakeholders on how to maximise impact across digital platforms.Utilise data analytics tools to track key performance indicators and measure campaign effectiveness.Optimise digital advertising campaign effectiveness by leading planning, execution and display options across search, social and video choices.Tap into web analytics tools to track performance metrics aligned to KPIs.Contribute to development of digital content in support of marketing strategy.Stay across consumer behavioural analysis and trends to maximise campaign impact.Skills Required:Proven data analytical ability.Expertise across digital marketing tools (Otimizely, Hotjar, Data Dog, Adobe Analytics, Google Ads, Facebook Ads).Understanding of SEO, SEM and other digital marketing strategies.Ability to optimise conversion funnels and drive customer acquisition via digital channels.Successful results in campaign performance analysis and growth success from marketing strategies.Qualifications:Experience in A/B testing, landing page optimisation and conversion rate techniques.Digital marketing manager/lead or SME digital data analyst background preferred.Join Our Team: If you are a results-driven, data-fuelled collaborator excited by digital advancements and familiar with keeping across key trends and the latest market insights across digital marketing tools and channels, don't miss out on this critical role in our high performing Data and Analytics team!Application Process: To apply, please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application and potentially welcoming you to our team at LeavePlus.
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