Digital Optimisation Manager

Digital Optimisation Manager






Digital Optimisation Manager

Details of the offer

MessageMedia provides innovative mobile messaging solutions that help businesses of all sizes, from SMBs to enterprise-level – better connect with customers. With 90 per cent of messages read within 90 seconds, MessageMedia drives business success by creating engaging mobile experiences that customers love. Our messaging solutions for alerts and notifications, billing and payments, appointment reminders, marketing, and staff scheduling are trusted by over 50,000 customers in industries such as healthcare, education, retail, and utilities. With offices across Australia, United States, United Kingdom, and New Zealand, MessageMedia is the number one choice for easy and engaging business messaging.
We’re continuing to evolve the way we interact with the market and this new role plays a vital part in that. Reporting to our CMO, you’ll be tasked with refining, optimizing and ultimately improving the website conversion across our key brands.
This role sits at the crucial intersection of marketing, UX, design and experimentation and is going to be vital in maximising our marketing performance and spend. This is a highly visible role within the business and one that will interact closely with our product and sales teams, as well as the wider marketing team.
To succeed in this role, you’ll need to be naturally inquisitive, have strong problem-solving skills, love new challenges, and your naturally analytical approach allows you to make well-informed decisions. Simply put, you are passionate about all things digital and have used these skills for converting prospects to customers on B2B websites.
The key responsibilities in this role are:Act as the product owner and CRO (conversion rate optimisation) expert for the MessageMedia suite of websites to drive targeted business outcomes.
Accountable for digital customer acquisition, conversion, digital spend, and campaign metrics.
Optimize the core websites with a focus on converting traffic to high-quality leads, improving UX, and frequently running a/b tests to deliver insights and make data-driven decisions.
Perform deep analysis across prospects, customers, product and market to shape opportunities that drive growth and cost optimization.
Responsible for the website roadmaps including content development, information architecture, and digital branding.
Regularly publish new online content to maximize engagement, implementing best-practices for gated and ungated offerings.
Work closely with advertising and SEO experts to improve rankings and increase organic search traffic.
Serve as a thought leader for iterative website improvements, leaning on data to drive experiment ideation, decision making, and end-to-end customer journeys using segmentation, audience selection, and targeting rules.
Project manage website rebuilds, ongoing development, or campaign-driven projects.
Lead agile website development processes and optimization with the digital marketing team.
Tightly collaborate with the product team to fully-optimized the customer journey from the website to an in-product purchase experience.
We have some great perks and benefits here, including breakfast every day, endless coffee, extensive learning and development programs, end of trip facilities (with fresh towels every day), discounted gym membership, generous parental leave and a convenient central CBD location.
Convert yourself into a candidate by applying today and be sure to include a resume that details your skills and experience in the areas we value for this role.

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  • Marketing – Advertising / Advertising