Country Manager - Saudi Tourism AuthorityAs the world's leading outsourcing and technology service specialist, VFS Global embraces technological innovation, including Generative AI, to support governments and diplomatic missions worldwide. The company manages non-judgmental and administrative tasks related to applications for visa, passport, and consular services for its governments, increasing productivity and enabling them to focus entirely on the critical task of assessment.With a responsible approach to technology development, adoption, and integration, the company prioritizes ethical practices and sustainability while serving as a trusted partner to 68 governments.Operating 3442 Application Centres in 153 countries, VFS Global has efficiently processed more than 292 million applications since 2001 and over 138.49 million biometric enrolments since 2007.The Saudi Tourism Authority was established in 2020 as the official promoter of Visit Saudi to support the growth of the travel and tourism sector. It serves the needs of tourism companies and other commercial partners as part of Vision 2030.Responsibilities:Annual Planning and Commercial Development:Work closely with the Market Director to develop commercial strategies for the annual trade marketing business plan in Australia to ensure meeting visitation and spend targets.Drive business development by identifying new opportunities to increase visitation and spend from the leisure, spiritual, corporate, and MICE segments.Conduct market research and analysis to create strategic commercial plans focused on new trade partnerships, business development, fam trips, and sponsorships.Leverage industry relationships to increase STA's brand presence across the travel trade ecosystem in Australia.Identify potential channels to improve business operations and trade awareness to ensure competitiveness amongst long haul destination markets.Monitor trends and maintain knowledge about current industry updates, practices, laws, and regulations and monitor local / federal regulations.Perform in-market research and analysis on threats and opportunities.Performance Management and Operations:Oversee the execution of STA's Australia trade market strategy across all channels.Manage and oversee daily departmental operations (trade engagement, invoices, co-op marketing, events, reports, etc.).Create departmental SOPs to ensure coordinated processes and smooth operations.Monitor departmental performance and prepare periodic reports on the performance of the local market to Head Office.Track, measure and analyze the performance of commercial activities and KPIs to ensure the budget spend is delivering the agreed return on investment.Manage and track expenditures, financial goals, and budgets.Review and develop operational processes to improve performance and maximize growth.Requirements and Skills:Previous work experience as a commercial head / senior manager at a Tourism board or related travel / tourism business for (10) years.Strong track record of managing relationships with key tourism and travel trade partners in Australia.Expertise in creating commercial and marketing strategies related to the travel and tourism industry.In-depth knowledge of travel trade market research methods and analysis.Solid knowledge of performance reporting and financial / budgeting processes.Commercial awareness partnered with a strategic mindset.Excellent organizational, leadership skills, and time management skills.Outstanding communication, interpersonal abilities, and presentation skills.Additional Information:This is a unique opportunity to be part of a high-performing team in a company with strong values and excellent growth potential. You will play a crucial role in VFS's global success and have the chance to make a significant impact on their business operations in Australia.If you are a dynamic leader with a passion for the fuel distribution industry and have the skills to drive our business forward, we want to hear from you. Apply today and join the VFS team!
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