About Us: Principle Media Group (PMG) is hiring an ASO Coordinator who will be working on site with our client, a tier 1 betting company.PMG is a professional services business that specializes in media.
Our core purpose is to build business outcomes through the strategic application of media.
We fiercely believe that competitive intensity exacts value for our clients and fuels market share.
Every person that joins the team is part of something bigger—an ecosystem of insight, planning, and decision-making striving to better the outcomes of our clients every single day.Our client is a leading Australian e-commerce business in the online wagering sector, bringing excitement to over 2 million Aussies.
They do this by living their values to create an innovative entertainment brand, trailblazing products, and best-in-class platforms that deliver great experiences to customers.About the role: We are looking for an ASO Coordinator to work within the Performance App Team at our client on a fixed-term basis to April 2025.
You will deliver the ASO strategy and provide insights and analysis on app store performance.
You will be responsible for delivering actionable insights and highlighting optimization impacts to the team and wider business.Responsibilities include:Working with internal stakeholders to deliver the ASO strategy ensuring all relevant materials and inputs have been delivered and executed.Collaborating with the Performance App Team to develop meaningful reports to articulate the impact of our strategy in a consumable and timely fashion through the use of data.Weekly and monthly reporting against KPIs.Ensuring creative strategy is aligned to compliance requirements.Ensuring all assets are prepared on time, to spec/strategy, and to schedule.Working with the Studio to design and deliver the end-to-end creative process.Skills and Experience:At least 1 year of experience in SEO or ideally ASO marketing is preferred.Experience using Ad Serving technology.Background in campaign setup and managing the QA process.Knowledge of Web & App tracking (as it relates to media campaigns).Ability to complete campaign analysis, gaining insights to better understand existing performance and identify new opportunities and trends.#J-18808-Ljbffr