At Appetise, we're on a mission to revolutionise the way food companies understand their shoppers. Imagine being the first company in the world to track not just what people buy but why and when they choose certain products. That's what we do. We're pioneering a brand-new approach called Share of Occasion, giving food brands real-time insights into consumer behaviour backed by data no one else has access to.
For years, market research has been slow, expensive, and out of reach for many. Only the biggest food companies with large budgets could afford to get insights on shopper habits. We're changing that. Our data isn't just about who's buying what—it's about the real motivations behind those choices, from grocery planning to product usage. This is a game-changer for marketers in the food industry, empowering them to make smarter, faster decisions that directly drive growth.
We're disrupting the market by bringing these insights to life through our shoppable recipe platform, already loved by over 60,000 households in New Zealand and Australia. Think of it as the ultimate meal-planning tool, where consumers find their perfect recipes and brands get invaluable data on consumer choices.
Why does this matter? We're unlocking insights that food brands have never had before—showing them their true competition and helping them stay ahead by deeply understanding their customers' needs and habits. With Appetise, every meal becomes a chance to gain an edge.
We're currently a growing, passionate team of 20 based in Christchurch, NZ. Our NZ-based founders are relocating to Sydney for 6-12 months to invest deeply into building our team here, and this role will be one of our founding team and first hires in Australia.
If you're ready to join a company that's breaking new ground in the world of consumer insights, looking to make a huge impact in Australia, then we'd love to meet you.
If you're a people-oriented person passionate about the fast-paced world of B2B tech startups, this is the role for you. We're looking to add two awesome Account Executives to join the team as our first sales hires in Australia, joining our team of two in New Zealand.
Purpose of your role & key tasks You will be responsible for actively managing the prospecting pipeline, unveiling new opportunities and providing warm leads for our founder and CEO, and closing deals yourself.
Responsibilities include: You will be the face of Appetise to our future customers, so representing our brand and values will always be at the forefront of your role.Manage the front end of the sales pipeline with a focus on growing the outbound revenue channel for Appetise.Identify new leads and business opportunities through market research, event attendance, and competitor analysis.Lead outreach campaigns from design to action, tracking and iterating to engage with new prospects.Perform scheduled outreach to potential prospects through calls, emails, LinkedIn, etc.Close deals and work with our customer success team to ensure a smooth handover.Maintain clear and accurate records for customer interaction via the Appetise systems, lead generation, and pipeline stage progression.Work with the wider go-to-market team to identify areas of opportunity or improvement.Your qualities and attributes Now you know the role, who are you?
Experience in a similar sales role (Account Executive, BDM, SDR, etc.) - preferably in SaaS, MarTech, or FMCG Sales.A love for the sales thrill, and the resilience to ride the wave that is part of the world of sales.Fantastic written and verbal communication skills with the ability to confidently speak with new prospects.A proactive approach to actively seek feedback and continuously be trying to improve.The ability to collaborate and work across the various functions within the wider Appetise team.Nice to have: Experience utilising CRM tools is advantageous (e.g., HubSpot, SalesForce, LinkedIn Sales Navigator, LeadiQ, etc.).A proven track record of nailing targets.The ability to deal with the uncertainties and dynamics of a start-up, which gives you a lot of freedom and the opportunity to contribute your own ideas.At Appetise, our culture drives our success. We pride ourselves on creating an environment where talented and dedicated people thrive.
We live & breathe our core operating principles:
We are Strongest as a Team.Change for the Better.We Win, or We Learn.Commitment to our Customers.This mindset helps us win in the fast-paced food tech landscape. We're a true startup - our team contributes ideas that will help shape the future of Appetise. We're a passionate team, we value open communication, and we don't take ourselves too seriously.
We value a variety of personalities, viewpoints, and cultures, knowing that different perspectives bring a new flavour to our solutions.
Our Australian hub is based in Surry Hills, Sydney. We embrace future flexibility and offer location and time adaptability. WFH is optional on Wednesdays and Fridays. Work at your peak efficiency. As long as the work is done, we are happy.
We've built a really strong team culture in New Zealand. We place huge importance on working as a team and being passionate about what we do. With our two founders based in Sydney now, we're looking forward to working alongside our founding Australian team (including this role!) to translate that culture into a new market.
We're open to discussing our salary range for this role, which is $100,000 - $120,000, with an OTE of up to $200,000. In addition, you'll be eligible to participate in our employee stock ownership plan because we believe in rewarding our team and giving everyone a real stake in our shared success.
Get in touch! We're on the hunt for the real deal: a new team member who is ready to excel. We're talking about folks who are not just talented but also eager to learn and grow, always asking the "why" behind the "what." Who roll up their sleeves, dive into their work, and bring a sharp intellect to the table.
We'd love to see a track record of great wins in your past roles. But it's not just about hard skills; we're also looking for team members who are collaborative, solution-focused, and thrive in a fast-paced change environment. Being in the scale-up stage, all our roles are exposed to both strategic planning and end-to-delivery project delivery. We're a keen bunch, and we want to deliver our best every time.
We want Appetise to be a place for everyone to learn and grow. If you're unsure that you tick all the boxes but feel you're close to what we're looking for, please apply anyway. We'd love to hear from you! This is where you could belong.
Once you apply, you'll hear from us to acknowledge your application. If you have questions about any of the above or any accessibility requirements, we'll be able to help you from there.
Applications close when we find the right person, so we encourage you to send in your info quickly if you're interested.
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